So you’ve got your headshots and your video content, and now you need a kickstart with using them? You’ve come to the right place!
I’ve collated a list of ideas to get you going. Headshots can be used to illustrate key points. Drop your video content in where it make sense, to liven up a blog post.

Quick and Easy:

  • Numbers Posts: e.g. today I have 1 presentation to complete, 2 client meetings, 3 brand palettes to finalise, 4 fish to feed 

Behind The Scenes:

  • Personal Insights: When I’m not working, I’m [insert your hobby] 
  • Clear Up Misconceptions: Do people assume something about your industry that just isn’t true? Share the reality! 
  • Inspiration: Share who inspires you and informs your work. Help clients connect with you by realising that there’s a human behind the business.
  • Bookings and Sales: Share the experience for you of making a sale or confirming a booking. Let your clients know that supporting a small business really has an impact. 
  • Your Why: It can be great idea to talk clients through why you do what do – what are your drivers, and your motivation? 
  • Your Workspace: People love to see a glimpse behind the polished surface of a brand. Where does the nitty gritty actually take place? Remember, you can always tidy up beforehand! 
  • Ethos and Principles: Let clients know what your values are, and what is the ethos behind your business. What’s important to you, and how do you build those principles into your business practice?
  • Unglamorous Side: Show the reality of your role, are there any peculiar clothes or kit you have to wear? Do you have to start early, or finish late?

Industry Expertise:

  • Ultimate Guide to [Topic in Your Industry]: Offer a comprehensive guide packed with valuable information for your target audience.
  • Common Mistakes and How to Avoid Them: Share your expertise by outlining common mistakes people make in your industry and how to avoid them.
  • Debunking Industry Myths: Address misconceptions about your industry and provide clarity with factual information.
  • Case Studies & Client Success Stories: Showcase your work by highlighting successful projects and the positive impact you’ve had on clients.
  • Industry Trends & Predictions: Discuss current trends in your industry and offer predictions for the future.
  • Progress: Compare where you started from, and where you are now. How has your business changed and evolved? What are you working towards?
  • Skills: Showcase a particular skill or technique required for your role or your business. Every business has one! Think of what you do that someone else would need training to achieve. 
  • Tools: Demonstrate the tools you use, showing your knowledge and expertise as you do so. 
  • Reviews & Testimonials: Share a comment from a recent client or customer – let them show your expertise. People love social proof – it a testimonial resonates with them, it may inspire them to book you.

Problem-Solving & Education:

  • Solve a Common Customer Pain Point: Address a common issue your ideal customers face and offer solutions or tips.
  • How-To Guides & Tutorials: Create step-by-step guides or tutorials related to your products or services.
  • FAQs Answered: An easy way to brainstorm content is to collate a list of questions your clients often ask. Build a blog post around each question, with detailed answers. Or answer one question at a time in an Instagram post or story. 
  • Free Resources & Downloads: Offer valuable resources like templates, checklists, or ebooks relevant to your audience.
  • Ultimate Comparison Guide: Compare different products or services in your industry, highlighting pros and cons to help customers choose.

Seasonal & Topical Content:

  • Seasonal Marketing Tips: Offer seasonal marketing tips relevant to your industry.
  • Industry Event Recap: What insights did you get from attending an industry event? Share these with your followers!
  • Celebrate National/International Days: Create content relevant to national or international days related to your industry.
  • Year-End Review & New Year Goals: Reflect on the past year’s accomplishments and share your goals for the upcoming year.
  • Curated Content Roundups: Compile a list of valuable resources or content from other industry experts.

Remember:

  • Target Your Audience: The more carefully you hone your content around the problems and interests of your ideal client, the better.
  • SEO Optimisation: Use relevant keywords and optimise your blog posts and social media content for search engines.
  • High-Quality Content: Focus on creating informative, well-written, and engaging content.
  • Call to Action: Encourage readers to take action after reading your blog posts, such as contacting you or subscribing to your newsletter.
  • Promote Your Blog: Share your blog posts on social media, email marketing, and other channels.

The photos used to illustrate this blog post were taken for Alex Mills, a life coach who helps finance professionals with their career challenges, as well as improving their work-life balance and increasing confidence. Alex gains her clients from LinkedIn, so I took a range of photos that could be used to illustrate LinkedIn posts. Of course I also took some to use as her profile photo, and in the LinkedIn banner photo – with a range of shots so she can keep these fresh and updated over the next year or so.

What to expect