Personal branding photographer: Photos for an artist

I’m based in London, but happy to travel! For this branding photoshoot, I headed to the beach to photograph artist Caroline Fraser.

Caroline is a fine art photographer who creates book art. She runs ‘Say it with Books’ workshops in person and online.

When I asked Caroline about her why, she told me, “I enjoy working with other artists. I enjoy teaching. It is part of my life journey, enabling me to express my view on life and the world through words and images.” What a great reason to get out of bed!

Caroline’s photography is a response to the beauty and infinite variety of nature. Her intimate landscapes are created using abstraction and layering. Further meaning is added by combining her words and images into beautiful limited edition handmade books. I wanted to find a way to show this poetic response to nature in her headshots, and also the attention Caroline pays to the small details in life.

I also set out to capture her passion for the environment, and the way she communicates peace and tranquility in her work. I hope you’ll be able to pick up on this in her personal branding photos.

A selection of her contemporary headshots on location and in her artist studio:

See photos from this personal branding shoot in action:

What to expect